A clinic, a dental practice, a physio, or a busy salon lives and dies by the appointment book. A no-show is an hour of a specialist’s time earning nothing, and a client who came once and never rebooked is revenue you already paid to acquire, walking away. The reminders and the “you’re due for a check-up” nudges are exactly the messages that fix both - and exactly the ones nobody has time to send by hand.
Where the revenue leaks
- No-shows burn expensive appointment slots that could have been filled
- One-time clients drift because nothing brings them back for the next visit
- Reschedule requests land in a personal phone and get missed
- Message the wrong list and you annoy people who asked not to be contacted
Reminders that cut no-shows
Save your reminder as a template - “Hi {{name}}, a reminder of your appointment…” - and send it to the day’s or the week’s list over WhatsApp or SMS in one action, each personalised per patient. You see the audience size and the cost in KES before you send. Fewer forgotten appointments, without a receptionist working through a call list.
Bring clients back with recalls
Hold every patient or client in one directory with their history and notes, grouped into segments - “due for a six-month check”, “hasn’t visited in 90 days”. Send a recall to exactly that group, and it’s logged on each person’s timeline so the whole practice sees who was contacted and when.
Handle reschedules in one inbox
When a client replies to reschedule, it lands in a shared WhatsApp inbox, not someone’s personal chat - assignable, with open, pending, or closed status and unread badges, so no reschedule is lost. Every reply sits on the patient’s timeline for anyone on the team to pick up.
Consent handled for you
When a patient opts out, it’s honoured automatically and instantly - an inbound STOP creates the opt-out, and opted-out numbers are dropped before a send, never queued. Opt-outs are topic-scoped, so a patient can leave your promotions without vanishing from the transactional messages tied to their account, like a receipt for a paid bill. And your patients only ever see your practice’s name, never the carrier behind the message.
Worked example. A dental clinic texts 60 patients booked for the coming week a one-segment SMS reminder at KES 1.00 each - about KES 60 - and WhatsApps a recall to 120 patients overdue for a cleaning. Six rebook by replying straight into the shared inbox, handled by whoever’s at the desk, no call list required.
What you’ll need
The CRM, reminders, and shared inbox are on Pro (KES 2,500/month) and up. Messaging is prepaid - SMS from KES 1.00/segment, WhatsApp from KES 1.50 per message - so you pay only for the reminders you send. Bring your patient list in, save your reminder and recall templates, and send a test first.